Services

Adapting to Digital Sales

Many businesses struggle to adapt to the world of digital sales.

 

As your buyers have moved online, so has the business development process. Failing to implement a digital strategy can cause you to lose out on opportunities and stagnant your sales and marketing results.

You may recognize some of the signs:

  • Low quality and/or quantity of new leads.
  • Poor visibility in online search and social media.
  • Unable to convert and close business in your pipeline.
  • Not positioned as an industry thought leader and authority.
  • Misalignment of sales and marketing objectives.

But it doesn’t have to be this way! You can implement a digital selling strategy to produce sustained sales growth.

How can I help you?

Strategic Planning

If you current digital sales and marketing strategy is falling short, it may be time to do some strategic planning. I can work with your team to determine where you are at today, and create a plan to improve into the future. 

  • Current State Evaluation
  • Data and Statistical Analysis
  • Recommended Next Steps

Consulting

I can serve as a trusted advisor as your team implements a digital sales and marketing strategy. This can be after a strategic planning project, or independently to supplement your team’s skills. 

  • Project and Program Management
  • Monthly Advising Retainer
  • Coaching Sessions with Team Leaders

Courses and Workshops

Let’s empower your sales and marketing teams with the tools, insights, and strategies you need to succeed. I offer courses and workshops to train your team with the core components of a robust digital sales and marketing strategy.

  • Self-Paced Courses
  • Team Workshops 

Digital Sales Framework

I utilize a Digital Sales Framework to help my clients improve their digital sales strategy. We can improve your online visibility, capture more leads, and close more deals by applying this framework. 

Educate

Improve your visibility in digital channels (search, social, email, etc.) by providing educational and entertaining content to your audience.

Capture

Capture leads from an online audience by providing clear calls to action that offer something of value, in return for identifiable contact info.

Consult

Deploy consultative selling solutions to win more deals. Leverage the trust you’ve built through educating, and act as the trusted guide.

Areas of Expertise

Social Selling

Get your sales team active on social networks.

Content Strategy

Create content that reaches and engages your audience.

Pipeline Analysis

Take advantage of key insights into your pipeline.

Search Engine Optimization (SEO)

Improve your visibility on search engines.

Buyer's Journey and Personas

Know who your customer is and how they buy from you.

Program Management

Keep your digital sales strategy on track.

Let's Chat

Ready to start improving your sales results? Here’s the next steps to get started. 

  1. Schedule a consult call
  2. Discuss your current digital strategy
  3. Propose next steps for improvement
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