How much time should you spend on Social Selling?

Time is a concern for many people as they start a social selling strategy. 

How will they carve out time from their already busy schedule to spend on social media in hopes of improving their revenue? 

It’s a valid question, especially since we often view social media as a black hole of time, with little or no value to come. But the reality is that social selling IS valuable, and the time invested in it can provide a substantial ROI. 

In this article, I’ll share some suggestions on managing your social selling time to get the maximum results, without taking over your calendar. 

How much time should you spend on Social Selling?

Let’s start with the most basic question – how much time should you spend on LinkedIn or other social media platforms for social selling?

Most people can benefit from spending as little as 30 minutes a day on social selling activities. This will give you adequate time to connect with your network, post valuable content, and engage with others’ content. 

For those dedicated to building social selling as the foundation of their revenue generation strategy, 60 to 90 minutes a day is appropriate. This is for people doing high ROI social activities, like creating more advanced content and leading groups and discussions on social media platforms. 

My social selling survey from 2022 showed that most people spend between 3-5 hours a week on social selling, with 95% of those people experiencing positive results. 

7 Tips for Managing Social Selling Time

If you feel like your social selling time is spent in flux or that you don’t have a good grip on how you manage social selling into your schedule, here are seven tips that might help you. 

  1. Understand the Value – First, it’s essential to understand the value of social selling. It will benefit you in many ways, including increasing the reach of your content, positioning you as a content expert, expanding your network, and aligning yourself with modern buying behavior. You should see social selling time as a sales activity, not mindless entertainment. 
  2. Don’t Multitask – Studies show multitasking doesn’t work. Switching back in forth makes tasks take longer and reduces your performance. So this is my recommendation – don’t multitask your social selling activity. Focus on it 100% when you are doing it, then close the tab(s) when you are done. You’ll be able to spend less time on it and be more effective. 
  3. Block Off Time – Create dedicated time each day to spend on social selling activities. Even something as simple as 30 minutes in the morning to focus on connecting, commenting, and posting content can ensure you stay active on your social selling networks. 
  4. Treat It Like An (Online) Networking Event – Begin to shift your mindset from social networks as “social media” to “ social networking” platforms. Treat them as if they were just an online networking event. You are there to meet new people, learn, and provide value to those you can help. 
  5. Check-In Later – The bulk of your social selling activity will be done during the time you have blocked off (see above), but you can then “check in” later in the day. Spend 15 minutes at another point in the day to log back in, answer any new messages and respond to any comments. You don’t need to leave your social media tabs open in your browser, as this is often just a distraction. 
  6. Repurpose Content – Not all your content needs to be brand new. In fact, most of your content should be “old” concepts that you recycle for your audience. It’s good to reuse ideas and content your audience finds helpful for understanding your industry. 
  7. Be Intentional – Most important of all, be intentional. Focus your social selling time on genuinely trying to educate your audience, and become a trusted guide. Don’t just scroll through mindless content. Become the “go-to” person by connecting and engaging with people through social media platforms. 

As you continue your social selling journey, you’ll likely find it one of the highest ROI activities you can do. With just a few hours a week, you’ll be able to expand your reach, connect with more leads, and foster more revenue generation.