Do your customers just wake up one day ready to buy your product? Of course not! Every buyer goes through a journey that leads them to a final purchase. This is true of nearly every purchase, from cheeseburgers, to automobiles, to computer software. We call this process “The Buyer’s Journey.” And it’s a key concept …
“I don’t know what to post about!” is the most common complaint from sales reps starting their social selling journey. And it’s legitimate, as you may not yet have flexed that content creation muscle. So to help get the juice flowing, I present 21 Ideas for LinkedIn Posts: There… I no longer want to hear …
Here we are at the start of 2023. A new year. A fresh start! And with it comes more opportunities and challenges for us to address. As I look forward to 2023, there are a handful of significant trends I see happening in the world of digital sales and marketing. In this post, I share …
‘Tis the season for gift-giving, holiday parties, and overeating food. The holidays are also a special time for us to stop and reflect. Review the year that is ending. And look forward to the one that is about to begin. In the business world, this means it’s a great time to stay top of mind …
7 Tips for Sales and Marketing This Holiday Season Read More »
In this episode of TABS (Talking About Business Strategy), I talk with Steve Robinson from Brilliant Metrics. We discuss Account-Based Marketing (ABM). What is account-based marketing? What are the benefits? And how to get started. Show Notes: What is Account-Based Marketing? Steve said that ITSMA was one of the original organizations to define ABM, and they described it as “treating …
