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Introduction to Account-Based Marketing (ABM)

In this episode of TABS (Talking About Business Strategy), I talk with Steve Robinson from Brilliant Metrics. We discuss Account-Based Marketing (ABM). What is account-based marketing? What are the benefits? And how to get started. Show Notes: What is Account-Based Marketing? Steve said that ITSMA was one of the original organizations to define ABM, and they described it as “treating …

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How to Create Your Elevator Pitch

The elevator pitch, the one-liner, the answer to the “what do you do?” question at social events. It’s a short and impactful piece to your brand (personal or business). However, many people struggle to articulate their elevator pitches effectively. You actively leave sales on the table as you muddle your value proposition without a clear …

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What is Product Marketing?

In this episode of TABS (Talking About Business Strategy), I talk with Elise Chan from Infosec. We discuss Product Marketing. What is it? How is it different from normal marketing? And how can you utilize it in your business? Show Notes What is product marketing? Elise identifies three main areas of product marketing: Looking to …

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Sales Prospecting in a Recession

Prospecting is always one of the most difficult parts of the sales process. Talking to the right prospects, at the right time, with the right message is challenging. It’s even more difficult when the economy is in a tough spot. While we are not officially in a recession, most economists are now forecasting a recession …

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