Social Selling

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Become The Trusted Expert

The ultimate goal of your digital sales strategy is to become the trusted expert.  You want to be the go-to person in your industry. The person that people go to for advice and help with problems related to the subject matter you sell into. If you achieve the status of a trusted expert, you build …

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Should you be using an AI writing tool?

AI writing tools are all the rage these days.  The promise is alluring. Having artificial intelligence-powered software write your content for you.  Sounds nice, but does it work? In this article, I review the current state of AI writing tools for sales and marketing professionals. I tried two of the most common tools, Jasper and …

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