The ultimate goal of your digital sales strategy is to become the trusted expert. You want to be the go-to person in your industry. The person that people go to for advice and help with problems related to the subject matter you sell into. If you achieve the status of a trusted expert, you build …
Time is a concern for many people as they start a social selling strategy. How will they carve out time from their already busy schedule to spend on social media in hopes of improving their revenue? It’s a valid question, especially since we often view social media as a black hole of time, with little …
How much time should you spend on Social Selling? Read More »
AI writing tools are all the rage these days. The promise is alluring. Having artificial intelligence-powered software write your content for you. Sounds nice, but does it work? In this article, I review the current state of AI writing tools for sales and marketing professionals. I tried two of the most common tools, Jasper and …
The “follower count” has long been the preferred vanity metric of social media. How many followers your business or personal page had indicated how successful you were at marketing. At first, it was the number of “Likes” that a company page on Facebook had. Then it was Twitter followers. Now, LinkedIn, TikTok, Instagram, etc., all …
