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Become The Trusted Expert

The ultimate goal of your digital sales strategy is to become the trusted expert.  You want to be the go-to person in your industry. The person that people go to for advice and help with problems related to the subject matter you sell into. If you achieve the status of a trusted expert, you build …

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Why do your customers buy?

Do you know why your customers buy from you?  It may seem like a silly question at first, but it’s important to understand.  If you fail to understand why your customers need your product or services, you’ll fail to align your sales and marketing message with their goals. This article will explore three frameworks you …

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Should you be using an AI writing tool?

AI writing tools are all the rage these days.  The promise is alluring. Having artificial intelligence-powered software write your content for you.  Sounds nice, but does it work? In this article, I review the current state of AI writing tools for sales and marketing professionals. I tried two of the most common tools, Jasper and …

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What is Digital Sales?

We’re already familiar with the concept of digital transformation in our personal lives. Analog processes and objects which are transformed through digitization, enabling them to be improved with computer software and hardware. A few common examples are: In all these cases, we experienced efficiency and efficacy gains by digitally transforming an everyday process. But what …

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