Time is a concern for many people as they start a social selling strategy. How will they carve out time from their already busy schedule to spend on social media in hopes of improving their revenue? It’s a valid question, especially since we often view social media as a black hole of time, with little …
How much time should you spend on Social Selling? Read More »
Do you know why your customers buy from you? It may seem like a silly question at first, but it’s important to understand. If you fail to understand why your customers need your product or services, you’ll fail to align your sales and marketing message with their goals. This article will explore three frameworks you …
AI writing tools are all the rage these days. The promise is alluring. Having artificial intelligence-powered software write your content for you. Sounds nice, but does it work? In this article, I review the current state of AI writing tools for sales and marketing professionals. I tried two of the most common tools, Jasper and …
How fast does your website load? Is it as fast as a brand-new Tesla? Or an old Toyota Prius? While it’s not something you think about often, your page speed plays a significant role in the user experience of your website. How fast we can view and interact with a website’s content directly affects our …
The “follower count” has long been the preferred vanity metric of social media. How many followers your business or personal page had indicated how successful you were at marketing. At first, it was the number of “Likes” that a company page on Facebook had. Then it was Twitter followers. Now, LinkedIn, TikTok, Instagram, etc., all …
