What is Product Marketing?

In this episode of TABS (Talking About Business Strategy), I talk with Elise Chan from Infosec. We discuss Product Marketing. What is it? How is it different from normal marketing? And how can you utilize it in your business? Show Notes What is product marketing? Elise identifies three main areas of product marketing: Looking to …

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Sales Prospecting in a Recession

Prospecting is always one of the most difficult parts of the sales process. Talking to the right prospects, at the right time, with the right message is challenging. It’s even more difficult when the economy is in a tough spot. While we are not officially in a recession, most economists are now forecasting a recession …

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The Exponential Salesperson

Traditional selling techniques produce linear results. Do you want more sales? You need to do more work. This is because sales is traditionally a very manual, labor-intensive process. It requires that a salesperson actively be involved in every step of the buying process, from the initial prospecting, qualifying, proposals, and final negotiations. In this linear …

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