“I don’t know what to post about!” is the most common complaint from sales reps starting their social selling journey. And it’s legitimate, as you may not yet have flexed that content creation muscle. So to help get the juice flowing, I present 21 Ideas for LinkedIn Posts: There… I no longer want to hear …
Time is a concern for many people as they start a social selling strategy. How will they carve out time from their already busy schedule to spend on social media in hopes of improving their revenue? It’s a valid question, especially since we often view social media as a black hole of time, with little …
How much time should you spend on Social Selling? Read More »
Do you know why your customers buy from you? It may seem like a silly question at first, but it’s important to understand. If you fail to understand why your customers need your product or services, you’ll fail to align your sales and marketing message with their goals. This article will explore three frameworks you …
Here we are at the start of 2023. A new year. A fresh start! And with it comes more opportunities and challenges for us to address. As I look forward to 2023, there are a handful of significant trends I see happening in the world of digital sales and marketing. In this post, I share …
AI writing tools are all the rage these days. The promise is alluring. Having artificial intelligence-powered software write your content for you. Sounds nice, but does it work? In this article, I review the current state of AI writing tools for sales and marketing professionals. I tried two of the most common tools, Jasper and …
