What change do you make?

Many businesses fall into the trap of trying to sell a product or a service. They focus their messaging on features, quality, or expertise. But in reality, that’s not what your customers want.  Your customer wants to make a change.  They want to improve something. Fix something. Or have something new.  They are in search …

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The Vital Few

Over 100 years ago, an Italian economist by the name of Vilfredo Pareto made an important observation. By studying the land ownership records in his country, he found that 20% of the families owned approximately 80% of the land. This observation on its own wasn’t that exciting, as it’s common knowledge that ownership of assets …

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“In-Search-of” Mindset

My generation grew up with computers. I distinctly remember those early years back in elementary school, slaving away on our first few research projects. Our library had shelves and shelves full of encyclopedias. These old heavy books were positioned just feet away from the very space-age-looking multicolored iMacs. Which method of research do you think …

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