Your Website is For Your Audience

Posted by on Sep 12, 2016

Here’s a reminder – your website is for your audience. It’s not for you, your co-worker, and not even your boss.  Your website is for your target audience. It’s the #1 mistake that I see our clients and prospective clients making.  They build a website for themselves.  The design, navigation, and most importantly, the content, […]

What Matters

Posted by on Sep 7, 2016

It’s us that determines what matters.  We place the value on various aspects of our lives.  Be it material items, experiences, or emotions. Sometimes we feel like we lost control, and an overwhelming feeling overtakes us.  But, does it matter?  Is the fact that your client is being rude really something that matters?  Or, is it just some […]

With Intention

Posted by on Sep 2, 2016

Whether or not you do something with intention makes a difference. Doing something with intention is a sign of what we value, and to what degree.  Whereas, if we do unintentionally, it has little to no reflection on who we are as a person. Tracing back every action, every word spoken, or every inaction, or […]

Stress is Relative

Posted by on Aug 17, 2016

In a tone that is baiting for a negative response, “so how are you adjusting to having a newborn at home?” With our little girl just hitting three months, I get that question a lot.  It’s a question that is loaded with the assumption that having a newborn at home is one of the most stressful […]

What’s the one thing that most marketers do wrong?

Posted by on Aug 11, 2016

I recently got the opportunity to ask Seth Godin, a great marketing mind, one question – What’s the one thing that most marketers do wrong? I was expecting his answer to be relating to our audience.  Maybe we misdefine who our audience is.  Or, we use the wrong platforms to reach these people.  If not […]

What is Digital Sales?

Posted by on Aug 10, 2016

The term “digital marketing” is widely used to describe marketing through online channels such as websites, social media and email. There is a whole industry built up around digital marketing.  Teams consisting of SEO specialists, marketing automation experts, and of course web designers and developers.  A term you don’t hear about though, is “digital sales”; the […]

Your Best Customer

Posted by on Jul 10, 2016

Do you have a best friend?  Maybe it’s a toss up between a couple of people.  But I bet you can think of those people in your life that you are glad that you have around.  Those that you can say, “this person understands me, and I understand them.” Now – do you have a […]

What is Social Selling?

Posted by on Jun 15, 2016

You know social media.  You know selling.  Social Selling is just the combination of the two.  That’s it…. Well, maybe that’s a little too short of an explanation.  Social selling is the use of social media platforms for networking and developing relationships.   There are other components of sales, namely prospecting and follow-ups that can be […]